As of 2015, Signet Jewelers Ltd. is the largest retailer of diamond jewellery in the world. Signet is an American-based company that operates almost 3,000 stores worldwide over several brands, including H Samuels and Ernest Jones.

Project Scope

The project was initially for a couple of months during the brand’s busiest period but was extended due to more prestigious launches coming in. These launches included writing for the highly-anticipated Breitling Superocean collection

Product Description Creation

As explained, this piece of work was with the Digital Team at Signet Jewelers. Together with their in-house copywriter, I assisted the team in creating brand-new product descriptions that adhered to their own style and the individual guidelines for each of the brands.