FENWICK
Fenwick is a prestigious department store that’s been around for 130 years. This iconic store is known for its exceptional service and handpicked collection of designer brands.
Product & Category Description Creation
As part of a rebrand, Fenwick wanted to optimise both their product and category descriptions. This started by lengthening the copy and ensuring well-researched keywords were included.
The tone of voice was to remain premium but feel more like a personal shopper was with you explaining the product.
This project was completed as a self-employed freelancer within JellyFish’s global network.
