GULF OIL
Gulf Oil is a household name. The global energy company has a rich history in the fuel, lubricants and Formula One world. However, recently they’ve branched out and created subsidiary brands like AN-Y1.
AN-Y1 is a contemporary sports brand, born in Monaco and designed in London. It has celebrities such as Farhana Bodi showcasing their premium pieces on social media.
Project Scope
The original scope was to assist the AN-Y1 team with creating captivating blog posts for their organic search and outreach. They provided me with a spreadsheet of titles of topics they would like to talk about and where the post will sit and then I created the content.
However, as our relationship has grown, I’ve also been brought in to write on-site, category and product copy. Most recently, I’ve also been working with Gulf’s own coffee brand, Reviva.
