RXSport was established in 2005 and quickly became the UK’s top expert in sports glasses, ski goggles and helmets. They work with a wide variety of eyewear brands, including Ray-Ban, Oakley and more.

Project Scope

I joined the team at RxSport on a retainer basis to assist them while they were going through a transformation. As a starting point, I joined the owners to have a tone of voice workshop to work out what their new brand sounds like. After nailing the TOV, I worked closely with the dispensing opticians to learn the lingo and technicalities of the eyewear business.

Full Website Copy, Blog Posts & Social Media Management

I started by writing copy for their new website. This focused on popular pages such as the homepage, about and category pages. Next, I moved to more specialist pages that spoke about individual sports and the eyewear necessary. Alongside this, I also created informative blogs and managed their social media. As they work with a lot of brands, the majority of their assets were brand-owned so I did several shoots to help expand their own collection of imagery.