As of 2015, Signet Jewelers Ltd. is the largest retailer of diamond jewellery in the world. Signet is an American-based company that operates almost 3,000 stores worldwide over several brands, including H Samuels and Ernest Jones.

Project Scope

The project was initially for a couple of months during the brand’s busiest period but was extended due to more prestigious launches coming in. These launches included writing for the highly-anticipated Breitling Superocean collection.

Product Description Creation

This piece of work was to assist the Digital Team in creating product descriptions for new lines. This included writing tailoring content that reflected the recently updated EJ tone of voice while still adhering to the individual guidelines for each of the brands.