After establishing Slimfit PT in 2008, Mo created his own website on the Wix platform. 

In late 2021, Mo reached out to discuss the next steps for growing the online side of the business. Due to his client list growing, he was looking for additional help with copywriting and website management.

Together, it was decided that a website update would be beneficial. As the Wix dashboard was familiar, it was agreed that the rebrand would stay on the platform. 

This led to creating a modernised layout that was eye-catching and responsive.