As of 2015, Signet Jewelers Ltd. is the largest retailer of diamond jewellery in the world. Signet is an American-based company that operates almost 3,000 stores worldwide over a number of brands, including H Samuels and Ernest Jones.
Product Description Creation
This project was to assist the Digital Team in creating product copy for new lines. I worked on both the Ernest Jones and H Samuel websites, tailoring content that reflected both brands’ tone of voice.