Engaging & SEO Blog Posts
Originating in 1895, Robert Goddard open its doors as a local clothing retailer in East Anglia. Fast forward and today the RG brand has developed into an independent designer retailer with multiple UK stores. Ralph Lauren, Tommy Hilfiger and Kenzo are just a handful of the prestigious brands stocked by RG.
Digital Copywriting, Blog Creation & Social Media
With two major seasons a year and over 1,500 products to describe this was a fast-paced task. Due to being a multi-brand retailer, it was imperative to include product SKUs and exact matching titles as many online retailers, including the brands themselves would also be selling the same item. Prioritising features and occasions to wear when describing the items was vital while keeping it clear and concise.
Other digital copy includes work such as creating landing pages, leaflets, email marketing and blog posts.
Over 30 captivating and SEO-driven blog posts have been created on Robert Goddard by The Bold Copy. After a discussion on topics, I went away and came up with relevant keywords and a strong title. All blog posts were created with an inspirational/competitive post in mind that the client wished to out-rank on Google. Many of the following posts were within the first page, if not the top three search results on Google after six months of gaining organic traction.
Created as a means to entwine store shoppers and online shoppers, The Style Insider was created. Using the designer clothing ranges that were in stock at Robert Goddard and the personal reports made from the 2019 London Fashion Week, this magazine was created. This magazine was written and edited by myself and features articles on colour trend reports, must-have essentials and more. Thousands of magazines were published and then distributed in-store and internationally within web orders.
December 12, 2021