With two major seasons a year and over 1,500 products to describe this was a fast-paced task. Due to being a multi-brand retailer, it was imperative to include product SKUs and exact matching titles as many online retailers, including the brands themselves would also be selling the same item. Prioritising features and occasions to wear when describing the items was vital while keeping it clear and concise.

Other digital copy includes work such as creating landing pages, leaflets, email marketing and blog posts.

Over 30 captivating and SEO-driven blog posts have been created on Robert Goddard by The Bold Copy. After a discussion on topics, I went away and came up with relevant keywords and a strong title. All blog posts were created with an inspirational/competitive post in mind that the client wished to out-rank on Google. Many of the following posts were within the first page, if not the top three search results on Google after six months of gaining organic traction.